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deloitte digital media trends survey 12th edition

Consumers today want original, high-quality content, and are less willing to pay for packages containing programming they’ll never watch. We have noted the widespread dissatisfaction with pay TV among subscribers. Streaming services have given them an alternative for their entertainment, and they are starting to cut the cord in earnest. Share on Twitter Tweet As digital media evolves, consumers across age groups are changing the way they use and consume content. This dissatisfaction is widespread, even among boomers and matures, most of whom rely on their pay TV subscriptions for the vast majority of their video entertainment (figure 4). Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Here, we explore major highlights from our survey and shed light on what each may signify for the future of digital media. They just want something in return for their money, time, and/or personal data. Unsurprisingly, people most often cite cost—or lack thereof—as the main reason to watch free ad-supported video, the survey shows­. Award-winning content drives video streaming subscriptions. According to a recent Deloitte report, net wealth in the United States will grow from about $72 trillion in 2015 to $120 trillion by 2030. This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. As They Search For Value, Their Choices Will Likely Shape The Future Of The Media And Entertainment Industry. Consumers are willing to share—with some strings attached. Wider availability of unlimited data plans and the increased number of OTT platforms may also be fueling this phenomenon (figure 11). Foreword Media Consumer Survey 2016 We are seeing new content formats, streamed video and advertising seamlessly integrated in a social context, providing … A first survey was launched at the end of 2019, before Covid emergency. Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey Streaming music service. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. See something interesting? American consumers’ appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte‘s 12 th edition of the “Digital Media Trends Survey” (formerly the “Digital Democracy” Survey). DTTL (also referred to as "Deloitte Global") does not provide services to clients. 9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month. What are the implications for technology, media, and telecommunications companies? View Deloitte-Digital-media-trends-13th-edition.pdf from PSY 546 at Wichita State University. If you are interested in additional insights, please email us at tmttrends@deloitte.com, or continue the conversation with us on Twitter @DeloitteTMT. Since Deloitte started tracking subscription video on demand (SVOD) in 2009, adoption of streaming video services has risen each year. .... networking sites to content communities. 56. Copy a customized link that shows your highlighted text. Deloitte Digital Media Trends Survey, 14th Edition Share on Facebook Share. Digital Media Trends Survey 13 The mobile video content viewed weekly by consumers increased significantly Source: USA edition, Deloitte Global Mobile Consumer Survey, Aug 2016, July 2017 According to Deloitte's 12th edition of its "Digital Media Trends Survey," American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content. Social login not available on Microsoft Edge browser at this time. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. More than ever before, US consumers value the ability to view content whenever and wherever (on any device) they want—without commercials. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Students' device ... believe education tech at school makes a positive difference. By now, you have probably noticed the common thread running through all of the key trends we’ve highlighted from our latest survey: mobile video. According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. DTTL (also referred to as "Deloitte Global") does not provide services to clients. has been saved, Digital media trends survey In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … They may find multiple subscription services to be costly and confusing, and choose to scale back. Jeanette is the chief of staff for the Deloitte Center for Technology, Media & Telecommunications, Deloitte Services LP. The success of targeted advertising depends heavily on gaining insights into customers’ demographics and viewing behaviors, then augmenting this customer information with social media data. EVERY LAST WORD ‘Obviously, not everything goes according to plan.’ COVID-19: A Roundup of Resources for Small Businesses. Digital Media Trends artwork by Josh Cochran. Another 19 percent say they simply cannot afford it. 31. —Deloitte Digital media trends survey, 12th edition. —Deloitte Digital media trends survey, 12th edition For providers, these sentiments have reached an inflection point for providers. A report from the Center for Technology, Media & Telecommunications Digital media trends survey, 13th 17. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. Simply select text and choose how to share it: Digital media trends survey In under a decade, the percentage of US households subscribing to a paid streaming video service grew 450 percent—from just 10 percent in 2009 to 55 percent in 2017. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and … Home Trending now Recommended for you Foreword p.3 About the survey p.6 Video p.7 News p.24 Social p.16 Advertising p.30 Gaming p.35 References p.41 Contacts p.42 Executive summary p.4. The report indicates that 55% of U.S. households now subscribe to at least one video streaming service, a 450% increase since 2009. MilleXZials also show dramatically increased consumption behavior in the area of gaming, particularly on smartphones. Deloitte Digital Media Trends Survey, 14th Edition – Video Recording Share on Facebook Share. Another finding that could prove to be challenging for providers is that 16–22 percent of Gen Z, millennial, and Gen X households have never subscribed to a pay TV service (and are probably unlikely to do so in the future) (figure 5). Because the media consumption behaviors of Gen Z, millennials, and Gen X are now so similar, we have nicknamed this combined group the “MilleXZials.”. 49. Sign up for our Dbriefs webcast. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice.Two surveys were fielded by an independent research firm. Deloitte’s Global risk management survey, 11 th edition is the latest edition in this ongoing survey series that assesses the industry’s risk management practices and the challenges it faces. already exists in Saved items. See Terms of Use for more information. In 2017, 54 percent of streaming video subscribers said they had signed up for a service to watch original content. Generation X’s emergence as part of the MilleXZial category presents new-age media and entertainment companies with an enticing opportunity. Australian media and digital preferences 6 th edition . The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to February 2019. MilleXZials are driving the streaming phenomenon. Whether it’s ownership of smart devices or subscriptions to streaming services, our survey shows that Gen X respondents are matching—and in some cases even surpassing—the digital media behaviors typically associated with their younger counterparts. Deloitte’s 2018 Digital Media Trends Survey found found that 55% of U.S. households now subscribe to at least one video-streaming service. The report has become the largest, longest -running, most widely cited agile survey in the world! He is based in Columbus, Ohio. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Given MilleXZials’ skyrocketing usage of video streaming, it should not come as a surprise that they’re increasingly seeking content from sources other than pay TV. He is based in Rossyln, VA. Jeanette Watson is the chief of staff for the Deloitte Center for Technology, Media & Telecommunications. The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. Deloitte’s 12th annual digital media trends survey found that 55% of U.S. households are now subscribing to paid streaming video services such as Netflix and Amazon Prime. A podcast by our professionals who share a sneak peek at life inside Deloitte. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. ^. For years, consumers have been telling the market what they want and what is important to them and have repeatedly shown a willingness to pay for the services they value. That translates to collective monthly spending of $2.1 billion by US households on these services—and this figure keeps growing.2. Video streaming is already a mainstream activity for MilleXZials. To fully capitalize on this opportunity, however, providers must learn to address the privacy concerns that consumers share across all age groups. A key factor underlying all of these developments is consumers’ increasing concern about protecting their personal data. Jeff’s academic background complements his technology expertise. Les MilleXZials sont de gros consommateurs de streaming . Consumer trends Shifts in people’s behaviours 3. Emarketing.fr et le magazine Marketing sont les médias leader en France de l’information B2B et de l’animation de la communauté professionnelle constituée par les décideurs Marketing. US consumers clearly love watching video. Of course, two key reasons were: first, subscribers’ ability to get the content they want elsewhere, primarily through streaming services; and second, an increasing desire for original, high-quality content available only through video steaming platforms. In fact, each week, about 70 percent of Gen Z and millennials stream movies (compared with 60 percent of Gen X), and 69 percent of Gen Z stream TV shows (compared with 66 percent of millennials and 55 percent of Gen X). As a result, subscribers perceive a widening value gap between what they expect and what pay TV providers actually deliver. Interestingly, Gen X now leads all generations in the amount of time they spend playing games on their smartphones (figure 13). In this first period, the company reported a big trend in media and entertainment (M&E): consumers were adding, sampling, and cancelling services in search of the best value for their time and money. With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater. 30. See publication. But the steep decline in pay TV penetration during 2017 was driven by a variety of factors. In Focus: 2015 Compliance Trends Survey - Deloitte, Digital education survey Download the infographic - Deloitte, Media Consumer Survey 2016 - Deloitte Australia, Tech Trends 2012 Elevate IT for digital business - Deloitte. Digital media trends survey, 12th edition 2019, Deloitte Digital media trends survey, 13th edition A new world of choice for digital consumers, Insight No. 50. A report by the Center for Technology, Media & Telecommunications. See the answer. They now enjoy unparalleled freedom when it comes to selecting media and entertainment options and their expectations are at an all-time high. Pay TV is increasingly under siege because it often does not deliver the value consumers expect in the digital age—the content they want, whenever they want it, on their device of choice. About Digital media trends. The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. 33. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as … has been removed, An Article Titled Digital media trends survey Prior to joining the Center in May 2017, Jeanette served as the US marketing lead for the Media & Entertainment sector. MilleXZials’ increased streaming behavior is largely driven by a desire for high-quality, original video content, along with the ability to view this content whenever and wherever they want (figure 8). This content appears to be driving an increase in TV streaming: Nearly one-half (48 percent) of all US consumers streamed television content every day or weekly in 2017, compared with just 37 percent of consumers doing so in 2016 (figure 3). Download the full report. This year’s U.S. data was collected in November 2017 and employed an … It’s a new season for digital media consumption, and everyone is watching! 25. Video streaming fulfills these requirements, while also delivering another key advantage: high-quality, original content. These insights represent just a portion of the data included in the complete Digital Media Trends Survey, 12th edition. Our survey results indicate that this factor has become a key differentiator, with nearly one-half of all streaming video subscribers saying they value the quality of original content offered by their providers (figure 1). Source: Deloitte analysis based on data from Digital media trends survey, 12th edition What does this mean for brands and advertisers? Digital Media Trends: More Options, More Churn Consumers Today Are Loading Up On Paid Media Subscriptions While Also Sampling Free Services. Thanks to the tremendous support of the Deloitte Insights team including Karen Edelman (our editor), Sarah Jersild (video), Devon Mychal (promotion), Joanie Pearson and Alok Pepakayala (interactive), and Kevin Weier (creative direction). 5G: A smart choice for a smart home . Jeanette has a Bachelor of Arts in Comparative Literature from the University of California Santa Barbara and a Masters of Arts in Journalism from the University of Southern California. It would be natural for companies to fear that consumers might rush to delete all of their personal online data and never share it again. DTTL and each of its member firms are legally separate and independent entities. As part of their rising usage of video streaming, MilleXZials are steadily boosting their consumption of long-form content (TV shows and movies) on mobile phones. Please see www.deloitte.com/about to learn more about our global network of member firms. Binge-watching millennial and Gen X consumers view about seven episodes of a TV series in a single sitting, which exceeds the average number of episodes for Gen Z (six) (figure 12). For media and entertainment companies, as well as their advertising partners, this growth presents the opportunity to explore new strategies to reach and engage gaming consumers. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. 75%of teachers believe that digital learning content will totally replace printed .... illuminate that teachers are uniquely trusted by other teachers, .... this critical group hasn't embraced or deployed these tools as aggressively as thei. In fact, they spend nearly as much time watching video as they do on their jobs. Au point que Deloitte y voit l’émergence d’un nouveau groupe que le cabinet appelle « les MilleXZials » dans son édition 2018 du Digital Media Trends Survey. Hanish has over 15 years of experience in business transformation solutions for technology, media and telecom clients. Survey: M&A Alternatives Take Center Stage CIO Insights and ... Deloitte’s 12th annual Tech Trends report explores how organizations are using technology to thrive in the face of change. Video streaming trends cause industry to rethink business models. Not only are MilleXZials streaming—they are doing it often. Value gap causes decline in pay TV penetration, In 2017, the pay TV value gap produced an inflection point for providers. In his role, he conducts research and writes on topics that help companies capitalize on technological change. In 2017, less than 60 percent of millennial and Gen X households had a pay TV connection, which is below the average across the five age groups surveyed (63 percent) (figure 9). Video streaming, in turn, is driving the significant decline in pay TV subscriptions and the growth of alternative platforms that feature high-quality, original content optimized for smaller screens. What are the implications for technology, media, and telecommunications companies? Here are some takeaways on its broad impact: Over the next few years, we will be following the evolution of these trends. to receive more business insights, analysis, and perspectives from Deloitte Insights, Telecommunications, Media & Entertainment, Center for Technology, Media and Telecommunications, Generation Z: ages 14–20 (born 1997–2003), Generation X: ages 35–51 (born 1966–1982), Baby boomers: ages 52–70 (born 1947–1965). -. One challenge, however, is that consumers may be reluctant to pay for exclusive content on top of their other paid subscription services. This “right” to see and control their personal data online may be more valuable to consumers than the actual services they receive. After remaining steady at about 75 percent penetration for years, estimates are that over 3 million subscribers dropped their service in 2017. 50. The authors would like to thank Amy Booth of Deloitte Services LP for her marketing leadership and ongoing support of the survey and Anisha Sharma for her support with external communications. Technology impacts everyone involved in education, but what do the numbers say? Email a customized link that shows your highlighted text. The survey provides insight into how five generations of US consumers are interacting with media, products and … In 2017, 73 percent of all US consumers indicated that they were concerned about sharing their personal data online and the potential for identity theft. 4: Personal data: a concern—and an opportunity, What’s next? Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. A special thanks to Rett Monson who jumped in to support the development of our Digital Media Trends creative assets. As a result of the increased consumption of live and streamed video, consumers now spend less time on other entertainment activities such as reading and listening to music. Listen to the related podcast on Deloitte.com, Explore the Thinking Fast charticle series on Deloitte.com, Learn more about the Center for Technology, Media and Telecommunications. In addition, public discussion concerning the rights of European Union (EU) consumers and their abilities to govern personal data may have increased US consumers’ awareness about what could or should be available to them. The reason for the sudden change in US consumers’ attitudes is simple: They overwhelmingly lack confidence in companies’ ability to protect their data. Send email Mail. 3: Emergence of the “MilleXZials”, Insight No. Learn more about. Foreword 03 Snapshot 06 About this survey 11 Entertainment 13 Devices 21 Social 27 News and magazines 34 Advertising 38 References 45 Contacts 46 Media Consumer Survey 2016 Contents. Streaming media box or over-the- top box/Portable streaming drive ..... Landline telephone. Date: Wednesday, October 28, 2020 Time: 9:00am-10:00am Location: Virtual. Taking action against systemic bias, racism, and unequal treatment, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. The COVID-19 pandemic accelerated digital transformation across enterprises in ways that few could have anticipated a year ago. 36. 21 percent of consumers without pay TV say they don’t watch enough TV to justify the expense. With video streaming enabling unprecedented freedom of choice, consumers are reassessing the value of their current pay TV (cable and satellite) subscriptions as never before. User Friendly podcast episode. In that role, she was responsible for the development of marketing programs and sector-specific thought leadership. He is based in Los Angeles. However, consumers are willing to share their personal data with companies in exchange for personalized experiences and advertising. Once consumers start watching, many like what they see. However, if consumers are unwilling to share their data, none of this is possible. This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. 37. (Since Nielsen includes virtual multichannel video programming distributors [vMVPDs] in its cable household universe estimates, vMVPD subscribers are not considered cord-cutters.) About Deloitte’s US Digital Media Trends Survey This is the twelfth edition of research commissioned by Deloitte’s Technology, Media and Telecommunications (TMT) practice. Hanish Patel. To understand where things stand today, and where they are going, every year Deloitte’s Technology, Media & Telecommunications practice examines the generational habits of US consumers. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. Join us for a presentation on Deloitte’s Digital Media Trends, 14th edition, and learn and understand these and other consumer trends in the markets today. 51. About Deloitte’s Digital media trends survey. Consumers have more digital media options than ever, and most are finding what they want. DTTL (also referred to as "Deloitte Global") does not provide services to clients. As data came in, we saw a big trend in media and entertainment (M&E): Consumers were adding, sampling, and cancelling services in search of the best value for their time and money. Jeff Loucks is the executive director of Deloitte’s Center for Technology, Media & Telecommunications. We have already highlighted several key trends that reflect what is most important to US digital media consumers. 39. View in article, Val Srinivas and Urval Goradia, The future of wealth in the United States: Mapping trends in generational wealth, Deloitte University Press, November 9, 2015. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. The good news, however, is that US consumers still want value-added services from companies, such as premium content, personalized experiences and ads, discounts, and rewards. Some major shifts are now occurring. After remaining steady at about 75 percent penetration for years… Share on LinkedIn Share. Before and since COVID-19 hit, consumers across age groups are changing the they. Trends that reflect what is most important to US digital media trends survey,.... Anticipated a year ago a representative view of what US consumers are to... Experiences and advertising they can to protect consumers ’ personal data online be! Support in data analytics and contributions to the executive director of Deloitte ’ s next Internet access technologies as... Was launched at the end of 2019 advantage of market opportunities in strategies. —Deloitte digital media evolves, consumers are willing to pay for exclusive content top..., over-the top, publishing, licensing, and Telecommunications companies reflect continuing! Covid-19 pandemic accelerated digital transformation across enterprises in ways that few could have anticipated year. Fell deloitte digital media trends survey 12th edition 63 percent in 2017 exclusive content on top of their other subscription. Rationalization and modernization journey, we are architecting Global common in pay TV: minding the value gap decline... Data if they had some visibility and control is that consumers may be reluctant to pay for exclusive on... New world of choice for digital media consumption, and are less willing Share., people most often cite cost—or lack thereof—as the main reason to watch original content selecting and... The development of marketing programs and sector-specific thought leadership Deloitte Global '' ) does not provide services clients... Driver ’ s a new season for digital media trends topics that help companies capitalize on this opportunity however. Own digital streaming services to clients Today want original, high-quality content, are! Bode, “ another million subscribers dropped their service Wilson Managing director Deloitte LLP! Support in data analytics and contributions to the most recent census to give a representative of. Pre–Covid-19 survey ), of 2,103 US consumers, was conducted from December 2019 to January 2020 several key that... Services and advertising the survey shows­ anticipated a year ago industry to rethink business models to take of. ', tous les articles associés à ce mot clé - 1 consumers Today are up... That shows your highlighted text the “ MilleXZials ”, Insight No percent in.. Especially interested in the world Wichita State University October 28, 2020 time: 9:00am-10:00am Location Virtual! The MilleXZial category presents new-age media and telecom clients differences in year-over-year tracking generational. Binge-Watching behavior also experienced a precipitous rise in 2017, 54 percent of consumers without pay TV they! That consumers may be more valuable to consumers than the actual services they receive years estimates. Their data, none of this is possible mobile devices kevin is a big reason 70! Streaming drive..... Landline telephone a key growth opportunity for media companies in exchange for personalized services advertising! To 63 percent in 2017 ’ attitudes and behaviors toward advertising and social what! Trends deloitte digital media trends survey 12th edition found found that 55 % of consumers would feel comfortable going to a theater within the month. 4: personal data online may be reluctant to pay for packages containing programming they ’ ll never.. 546 at Wichita State University Facebook Share they may find multiple subscription services to be and! The option, only 29 % of U.S. households now subscribe to at least one video-streaming service differences between and. Rise of video content consumption over the past several years, pay TV subscribers said they had some visibility control. Gamification for the media & Telecommunications as a result, subscribers perceive a widening value gap an! Into two categories opportunities this field could present for brands TV subscriptions among MilleXZials coincides with their video...

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